Case studies
What happens when the data work is done properly: models that are tested honestly, automations that remove whole jobs, and products that run in the real world.
Client work
Projects I've led or built for clients, from machine learning in higher education to automation inside an accountancy firm.
A large UK university
50 of 50
Predicting which students will drop out
A dropout-prediction model, tested on a year it had never seen, that tells student support who to call first. Live since October 2026.
A health-tech company
A month's work
Scientific evidence, tracked and ranked automatically
A live platform that finds, ranks and publishes scientific evidence for a health-tech company's clients.
An AI training business
11 days
From audience to income: an AI training business for accountants
A complete storefront and learning platform for an AI training business for accountants, which I built as technical partner.
A national accountancy franchise network
One agreed list of priorities
Getting a franchise network's new system built around what people actually need
Interviews and a 2-day workshop that gave a replacement system one agreed set of priorities.
A growing UK accountancy firm
4 days → 27 minutes
Building a data team inside an accountancy firm, and turning 4-day jobs into 27 minutes
Recruiting, collaborating across the business, and building solutions that work.
My own products
Products I've designed, built and run myself. They're where I try new techniques before bringing them to client work.
Maps & Son · own product
100% automated
Maps & Son: a shop that runs itself
A map print shop I built to run without me: customers design their own print, payment sends it to the printer, and even the social media posts write and schedule themselves.
Cliénta · own product
Clients now onboard themselves
Cliénta: client onboarding for accountants, in one link
White-labelled client onboarding for UK accounting firms: details, AML and ID checks and sign-off, in one link.
GetStrategy · own product
1-3-5
GetStrategy: turning a strategy workshop into a tool that teams keep using
The 1-3-5 method from my strategy workshops, turned into an app teams keep using.
Want results like these?
The quickest way to start is an intro call. Pick a time that suits you.
Book an intro callI'm based just outside Leeds, and happy to work at your offices or remotely from mine.