The problem
AIccountancy's founder, a chartered accountant (FCCA), was teaching UK accountants how to use AI safely and well, and had built a following. But selling courses through third-party platforms meant someone else's branding, fees and rules, and no single place for courses, downloads, live cohorts and bookings.
What I did
As technical partner, I designed and built the whole platform:
- An on-brand storefront for self-paced courses, downloads, webinar recordings, bundles and live 4-week cohorts.
- Checkout with UK VAT, promo codes and VAT invoices.
- Protected video and individually watermarked PDFs, so paid content stays paid.
- Cohort seat counters, countdowns and waiting lists.
- Email automation, sales analytics and a booking flow for consultancy enquiries.
The result
- First commit to launch took 11 days. It went live on 15 June 2026.
- An AI training business that sells directly to UK accountancy practices, on its own brand and its own terms.